How this calculation works
ROAS = revenue from ads divided by ad spend. A 4.0 ROAS means four units of revenue for every one unit spent, before product cost, overhead and returns.
Marketing
Compare revenue attributed to ads with the amount spent on those ads.
ROAS = revenue from ads divided by ad spend. A 4.0 ROAS means four units of revenue for every one unit spent, before product cost, overhead and returns.